Session one: GIS – A Significant Investment that Yields Tremendous Results

Advancements in technology can be leveraged by municipalities to make their jobs not only more efficient but also more effective. The acquisition and implementation of Geographic Information Systems (GIS) is a significant investment but it can yield tremendous results when used to collect and analyze data. This program will discuss how local governments can get the most out of their investment in GIS and how it can be integrated into all facets of local government: public safety, infrastructure management, land use planning, emergency management, economic development and citizen engagement just to name a few. Learn how to utilize the data and technology to share information, improve decision making and streamline operations. This session will include an overview of GIS and its capabilities. Real-word examples illustrating the successful implementation of GIS at the local level will be highlighted.

Session two: A Forward Thinking Strategy for your Technology Needs

Forward thinking is preparing to not only avoid pitfalls, but to also achieve growth and success through planning and innovation.  In this session we will discuss IT Assessments, Budget and Refresh Cycles, new trends in hardware, Cloud Computing, Backup and Disaster Recovery, Data Security and Retention, Policy and Procedures, and facets of day-to-day management of your IT landscape.

At the end of this session you will have a better understanding of how to assess your current technology situation, modify or create IT policies and procedures, create a comprehensive plan that includes a multi-year budget, and streamline your IT operations so you (and your staff) can focus on your business objectives.

Session three: Unleash the Power of Community Branding               

When you think about branding, the first things that probably come to mind are prominent logos, catchy jingles or animated characters that have been developed by the corporate world to sell shoes, fast food or insurance policies. However, branding goes well beyond these elements. This session will introduce you to a different way to think about “branding”, that is a way of representing your community in a positive and effective manner to its residents and business partners. The process of developing a brand will require an introspective look at your government operations and your entire customer experience, while working toward developing a community identity. This brand development process will also help you recognize ways to connect to your municipality through tools that are already available like your municipal website and digital marketing. A strong brand will boost your community’s image and provide an opportunity to enhance your customer service and engagement.

Session four: Evaluating Municipal Operations by Creating a Roadmap for Future Improvements Using the Sustainable PA Community Certification

This session will introduce attendees to the Sustainable Pennsylvania Community Certification, a free online performance recognition program, and show how Sustainable PA can help benchmark municipal operations and policies against industry known best practices. Attendees will walk through the basics of the sustainable application process and learn about the key areas of municipal sustainability including; environmental improvement, social equity, and economic prosperity. Participants will learn how to use the certification to create an action plan geared toward increasing their communities’ sustainability practices and for evaluating future progress with the plan’s implementation.


All PA MATC sessions include online course assignments and interactive discussions, plus online presentations by qualified instructors.

Click below to view the professional profiles of the PA MATC instructors.


The Technology course will offer four weekly sessions over the period of one month.